errand media

Brand Positioning Boot Camp

Date: 2nd – 3rd, Dec 2016

Venue: Errandmedia, 9 Adedotun Dina Cresent,
Madian lane Maryland, Lagos.

Time: 9am – 4pm

About This Programme

We’re experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers, not just for acquisition. And whatever we do, we always measure, always analyze and always innovate.

Digital marketing

Digital marketing

This two days Brand awareness and Digital marketing training will teach you the fundamentals of development, planning, implementation and measurement of digital marketing strategies to help you increase awareness and sales of your business.

Simplified Learning

Simplified Learning

Our delivery style is simple and easy to understand. You do not need to be an IT expert to attend. This course has been specially designed to empower people interested in using digital marketing to grow their business or further their career.

How will you benefit?

  • You will learn how to improve company’s images through branding
  • You will learn how to develop a digital marketing strategy for your business.
  • Latest methods, techniques and tools for improving your organization’s marketing efforts.
  • Learn innovative strategies to gain competitive advantage for both your business and career.
great benefits

Who should attend?

This digital marketing training is designed for anyone connected to a business who wants to use digital marketing to improve business performance.
Our event is open to:

  • Agencies
  • Sales and Marketing Team
  • PR Team
  • Entrepreneurs
  • Managing Directors
  • Shop Owners
  • CEO’s
  • Institutions of all industry
  • Non-Government Organization
  • Digital marketing executives in organisations.
  • Communication and marketing manager of brands
  • Graduates looking to launch a career in Digital Marketing

Come and see for yourself!

Topics Covered

Search Engine Optimization (SEO)

  • Key SEO Concepts
  • Keyword Research & Selection
  • Search Results & Positioning
  • Content Updates & Layout
  • Benefits of Search Position
  • Meta Tags
  • Stakeholders in Search
  • SEO Site Map
  • Mechanics of Search
  • SEO Webmaster Tools
  • On-Page Optimisation
  • Off-Page Optimisation
  • The SEO Process
  • Inbound Links & Link Building
  • Customer Insights
  • Ranking
  • Analysis & Review

Introduction to Digital Marketing

  • Key Concepts of Digital Marketing
  • Traditional v. Digital Marketing
  • The Opportunity of Digital Marketing

Search Engine Marketing (PPC)

  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Display Networks
  • Google PPC
  • Research Tools
  • Keyword Selection
  • Conversion Metrics: CPA, CTR
  • Ad Copy
  • Bidding
  • Landing Pages
  • Analytics
  • Targeting

Digital Display Advertising & Social Media Marketing (Part 1)

  • Key Digital Display Concepts
  • Benefits of Digital Display
  • Target Audience
  • Campaign Objectives
  • Ad Formats
  • Targeting
  • Tracking your Campaign
  • Key Social Media Concepts
  • Social Media Goals
  • LinkedIn
  • LinkedIn Company Page
  • Facebook Set Up
  • Facebook Business Page
  • Twitter Set Up
  • Twitter Profile
  • Twitter Engagement
  • LinkedIn Set Up
  • LinkedIn Profile

Email Marketing

  • Key Email Marketing Concepts
  • Email Structure
  • Email Delivery
  • Email Systems
  • Scheduling
  • Email Design
  • Measurement
  • Key Terms & Metrics
  • Email Copy

Social Media Marketing (Part 2)

  • Facebook Advertising
  • Page Insights
  • LinkedIn Advertising
  • Promoted Tweets
  • Promoted Twitter Accounts
  • KPI Measures
  • Analytics
  • Reporting
  • Goals & Targeting

Strategy and Planning

  • Key Strategy & Planning Concepts
  • First Steps
  • Setting Objectives
  • Situation Analysis
  • Target Audience
  • Information Gathering
  • Planning
  • Action Plan
  • Setting the Budget
  • Measurement

Event Fee: ₦25,000 only