Arguably, the year 2020 would go down in history as a defining year. What began in trickles in Wuhan, Chine as a breakout of the virus from a lab soon budded into the havoc that plagued the world – COVID 19. Consequently, governments across the world reacted with restrictions of movement into and within its borders. A necessary recourse that crippled economic activities: from disruptions in conducting day-to-day business to a complete lockdown of certain industries and activities. The first quarter of 2020 was, for many government institutions and private outfits, one of the most challenging in a very long time. In addition to the human impact that was gruesome, there is also the significant economic, business, and commercial impact that was felt globally during the pandemic outbreak. No country was spared of the virus’s vicious blow.
It was at these perilous moments that the internet gained its most prominence. The reason is not farfetched, considering the sit-at-home rule governments across the world imposed on their citizenry to curb the spread of COVID-19. The internet became a necessary recourse for the masses to follow happenings in the world and to even reach out to friends and family. Furthermore, the implication of the digital-migration that resulted from COVID-19 sit-at-home regulations, meant that more and more people are becoming inclined to using the internet. That also has an impact on the global digital population. According to available data from the National Bureau of Statistics, active internet users/subscribers total 136,203,231 as of the end of Q1 2020. That represents almost 51% of the entire population. Compared to a similar period a year ago, Nigeria recorded an increase in the internet penetration rate of 17.1%.
It’s glaring that whilst the world battled the pandemic, the internet soon became a melting pot for all: The government kept in touch with their citizens through social media channels, private outfits leverage the Internet to work remotely, even brands were no left out of this internet revolution; they threw their hat in the ring. Subsequently, brands ran campaigns and promotions online. The year 2020 will indeed be a defining moment for brands who seized the moment to engage their audience. Therefore, it’s safe to say the Covid-19 pandemic has revealed to all, hence galvanized the case for brands to rise to the occasion. They must leverage the internet for their marketing efforts subsequently, like never before, because the world has shifted!
Now that the world is gradually healing from the pandemic’s blow, you must note that the marketing for your brands has stopped being business as usual. The bar has been raised! Therefore, brands must learn the ropes of leveraging the internet for your brand if you must thrive. I will highlight things you must understand about business in Post-COVID:
- Have an active online presence
The world seemed to grind to a halt during the pandemic; movement was impeded, and large gatherings deterred. And this affected many businesses that existed mainly on physical interactions. Business owners must learn that it is a huge joke to plan their strategy without making room for an active online presence; in fact, they would be missing a lot. They must strategically think of going digital to maximize the opportunities that come from interacting with billions of people across the globe.
- You need a good marketing strategy to thrive
If generating revenue is the lifeblood of any corporate or government outfit, then we cannot overemphasize marketing, especially on digital marketing lately, and the importance it holds for any business. It is not only a mistake for an establishment to limit its marketing strategies but a business taboo as well. Many products and services have emerged during the pandemic which poses competition to already existing providers. It is a necessity to heighten the marketing efforts to gain relevance in the business sector and source for more leads as well.
- Hope is not a strategy, be pragmatic
You must have heard the saying ”hope is not a strategy”. This is true. As good as optimism is, planning is better. As we gear towards an era of rapid change and intense technological integration, which has subsequently influenced various business operations. E-commerce, as well as remote working, has become a norm, and businesses will have to move with the flow. There are quite a lot of entrepreneurs who are waiting for the tides to calm so they can paddle their boats. The trick is in planning while waiting.
- Innovation is non-negotiable
Yes! If your business must thrive in post-COVID, the need to innovate must be a front burner. And this overarching need has even to be ahead of the curve has been on the rise on account of the pandemic. New commercial and industrial techniques are sprouting paving the way for longevity. Holding onto old and familiar methods that are no longer effective could constitute a big mistake for any business. Entrepreneurs and managers have to embrace the reality that comes with post-COVID-19 with a sense of focus.
- Be flexible
Business owners must understand that the pandemic has affected the world economically and otherwise. Hence, they must adapt to changes by inculcating new plans, being versatile and multifaceted rather than being inappropriately unbending. Flexibility remains an indispensable key to thriving after the transition.
Its obvious business in Post-COVID 19 will not be business as usual. The bar has been raised, business owners must roll their sleeves.